Owning and Managing Multiple Domain Names

The domain names that BBC (that’s us) has registered at time of typing are:

  • broadstonebusinesscentre.co.uk
  • broadstonebusinesscentre.com
  • broadstonebusiness.co.uk
  • broadstonebusiness.uk

Why have more than 1? There are various reasons for this, including:

  1. You can’t make up your mind which one you prefer.😆
  2. Brand protection (so that no-one else can register it)
  3. A domain name became available that wasn’t available before.
  4. To own a common mis-spelling of a domain name.
  5. The intent to sell it later at a higher price.

You’re within your rights to acquire domain names, and do nothing with them.

But if you do want to do something with them, then most likely it’ll be to:

1. Allow visitors to ANY of these domain names to see the same website.


https://broadstonebusinesscentre.co.uk – primary domain
https://broadstonebusinesscentre.com – domain alias
https://broadstonebusiness.co.uk – domain alias
https://broadstonebusiness.uk – domain alias

‘Domain alias’ means that if you visit that website, you’ll get auto-redirected to the primary domain.

IMPORTANT: make sure you DO set domain aliases to auto-redirect to your primary domain. If you don’t, then it can negatively affect (dilute) the ranking of your website in Google searches.

2. Similar to the above, but with email addresses.

For example, Tracey’s primary email address is manager@broadstonebusinesscentre.co.uk – which is a bit of a mouthful!

So we’ve set things up so that sending an email to all these email addresses will work too:


Nifty, huh?

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