Google Alerts – a free service that can help small businesses. Here’s how.

We love our tenants who rent our offices and workshops here in Broadstone, just on the outskirts of Poole!

We love giving them helpful hints and tips, especially when it’s about an easy, super-simple service like Google Alerts.

Google Alerts has been around since 2003, which is forever in the tech world!

Google Alerts is a free service offered by Google that allows users to monitor the internet for specific keywords or phrases and receive email updates when new results matching those keywords or phrases are found. Users can create alerts for their brand name, competitors, industry, or any other topic of interest, and receive notifications in real-time or as a daily, weekly or monthly digest.

Small businesses can benefit from using Google Alerts in a number of ways, including:

  1. Monitoring brand mentions: Small businesses can set up alerts for their brand name, products, or services to keep track of what people are saying about them online. This can help them respond to customer feedback, address complaints, and identify opportunities to engage with their audience.
  2. Monitoring competitors: By setting up alerts for their competitors’ brand names, products, or services, small businesses can keep tabs on their activities, promotions, and pricing strategies. This can help them stay competitive and adjust their own strategies accordingly.
  3. Keeping up with industry news: Small businesses can create alerts for relevant keywords related to their industry to stay up-to-date with the latest news, trends, and developments. This can help them identify emerging opportunities and adjust their strategies accordingly.
  4. Tracking relevant topics: Small businesses can also set up alerts for topics relevant to their customers or target audience. This can help them stay informed about what their customers are interested in and create content or products that are more likely to resonate with them.

Overall, Google Alerts can be a valuable tool for small businesses to stay informed, monitor their online presence, and stay ahead of their competition.

To access Google Alerts, simply visit this website URL:

Here’s an example of a Google Alert for the purpose of monitoring any mention of “Broadstone Business Centre” on the web:

A screenshot of a Google Alert screen

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