Unlock Your Business Potential: Why Every Small Business Should Be on Google Maps

For many small businesses today, visibility is the currency of growth. With the digital age upon us, the concept of visibility extends far beyond traditional advertising into the digital realm. One of the most effective tools for enhancing business visibility online is Google Maps.

If you’re one of Broadstone Business Centre’s tenants who isn’t yet listed, it’s time to consider the significant advantages of being on Google Maps.

Benefits of Being Listed on Google Maps

  1. Increased Visibility: Google Maps places your business on the digital map, making it accessible to a vast audience. It helps potential customers discover your business while searching online, significantly increasing your reach and the likelihood of attracting new customers.
  2. Enhanced Local SEO: Being on Google Maps boosts your local search engine optimization (SEO). When customers in your area search for services you offer, your business is more likely to show up in the search results, increasing your chances of attracting local traffic.
  3. Trust and Credibility: A Google Maps listing provides essential information like your business hours, contact information, and address. Seeing this information on a trusted platform like Google enhances your credibility and reassures potential customers of your legitimacy.
  4. Customer Insights: Google Maps provides valuable insights into how customers interact with your listing. You can see how many people called your business, requested directions, viewed photos, and more. This data can be pivotal in refining your marketing strategies and customer interaction.
  5. Reviews and Customer Interaction: Customers can leave reviews of your business on Google Maps, which can serve as powerful word-of-mouth marketing. Positive reviews enhance your reputation and can influence new customers’ decision-making.
  6. Free Advertising: Yes, Google Maps is a free service that acts like an advertisement for your business. Why miss out on a free opportunity to market your services?

Potential Downsides

Apart from businesses that prefer to operate discreetly, there are a few potential drawbacks to consider:

  • Managing Negative Reviews: Your business may receive negative reviews, which are public and can influence potential customers. However, responding professionally to negative reviews can actually improve your business’s image.
  • Accuracy of Information: You’ll need to ensure that your business information is always accurate and up-to-date. Incorrect information can lead to poor customer experiences and missed opportunities.

How to Get Listed on Google Maps

Getting listed on Google Maps is straightforward. Here’s how you can do it:

  1. Create a Google Business Profile: Visit the Google Business Profile page at https://www.google.com/business/ and sign in with your Google account. If you don’t have one, you’ll need to create it.
  2. Add Your Business: Enter your business name and address in the search box. If your business doesn’t appear in the dropdown menu, click on ‘Add your business to Google’.
  3. Fill Out Your Details: Provide as much information as possible – your business category, address, and contact details. The more detailed your profile, the better your visibility.
  4. Verification: Google will need to verify your business to ensure the information is accurate. This is typically done via a postcard sent to your business address with a verification code.
  5. Optimize Your Profile: Once verified, add more details like your business hours, photos, and services offered. Regular updates and accurate information keep your profile strong.
  6. Engage with Customers: Encourage happy customers to leave positive reviews. Respond to reviews to show that you value customer feedback.


In today’s digital world, a Google Maps listing is almost indispensable for small businesses looking to grow. It provides a platform for you to be seen and interacted with by potential customers daily. If you’re not on Google Maps yet, consider this as your stepping stone to greater visibility and success. Take the first step today and open the door to new business opportunities!

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