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Ross Gerring, Author at Broadstone Business Centre

Jingle All the Way to Sales: Last-Minute Strategies for Small Retailers This Christmas

Last-Minute Strategies for Small Retail Businesses to Boost Christmas Sales and Prepare for Post-Holiday Success As the holiday season approaches its final stretch, small retail businesses face the crucial task of maximizing last-minute sales while setting the stage for post-Christmas success. Balancing the urgency of the holiday rush with strategic planning can make the difference […]

Hide and Print: How to Keep Your Wi-Fi Printer Private on Shared Networks

In shared spaces like business centres, having a Wi-Fi printer can be incredibly convenient—until someone accidentally sends their documents to your printer! Fortunately, you can take steps to secure your printer and ensure it’s hidden from other users on the same network. Here’s how you can protect your device and prevent unwanted print jobs. Disclaimer: […]

Understanding the Microtransaction Phishing Scam: How to Protect Yourself

Online scams have become increasingly sophisticated, exploiting human psychology and our reliance on online transactions. One of the more insidious tactics scammers employ is known as the microtransaction phishing scam. This scam preys on the assumption that small amounts of money are not worth worrying about, convincing victims to part with their credit card details […]

The Power of Custom URLs for Businesses: A Focus on Facebook

In the world of digital marketing, establishing a strong online presence is essential for businesses of all sizes. One often overlooked yet highly effective way to enhance your brand’s online visibility and credibility is through the use of vanity or custom URLs. This blog post will delve into what vanity or custom URLs are, why […]

To Delete or Not to Delete, That Is the Question

In the fast-paced digital world, small business owners and team members face an important decision almost daily: whether to keep or delete the data they accumulate. This includes everything from emails and customer data to documents and images. While the temptation might be to declutter and delete, the default approach should generally lean towards retention […]

Unlock Your Business Potential: Why Every Small Business Should Be on Google Maps

For many small businesses today, visibility is the currency of growth. With the digital age upon us, the concept of visibility extends far beyond traditional advertising into the digital realm. One of the most effective tools for enhancing business visibility online is Google Maps. If you’re one of Broadstone Business Centre’s tenants who isn’t yet […]

Guarding Against Deception: How to Spot and Protect Yourself from Impersonation Scams

Scams where fraudsters impersonate trusted entities or individuals, often known as “impersonation scams,” can be particularly convincing and damaging. These scams leverage the trust people have in familiar entities like banks, tech companies, or even friends and family. Here are some of the most common types of impersonation scams and tips on how to protect […]

Transitioning to a Paperless Office: Overcoming Objections and Embracing Digital Efficiency

The shift towards a paperless office has become a pivotal point for many small businesses seeking to modernize and enhance their operations. Despite the clear benefits, some reservations persist, rooted in concerns about tangibility, security, transition costs, technological barriers, data integrity, workflow disruptions, legal requirements, and document retrievability. This article aims to address these concerns, […]

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