Understanding the Microtransaction Phishing Scam: How to Protect Yourself
Online scams have become increasingly sophisticated, exploiting human psychology and our reliance on online transactions. One of the more insidious tactics scammers employ is known as the microtransaction phishing scam. This scam preys on the assumption that small amounts of money are not worth worrying about, convincing victims to part with their credit card details […]
The Power of Custom URLs for Businesses: A Focus on Facebook
In the world of digital marketing, establishing a strong online presence is essential for businesses of all sizes. One often overlooked yet highly effective way to enhance your brand’s online visibility and credibility is through the use of vanity or custom URLs. This blog post will delve into what vanity or custom URLs are, why […]
To Delete or Not to Delete, That Is the Question
In the fast-paced digital world, small business owners and team members face an important decision almost daily: whether to keep or delete the data they accumulate. This includes everything from emails and customer data to documents and images. While the temptation might be to declutter and delete, the default approach should generally lean towards retention […]
Evaluating your Small Business needs and expectations for Customer Relationship Management (CRM) software
When choosing a Customer Relationship Management (CRM) solution, small businesses must consider various factors to ensure the selected system meets their needs. Here are key steps and questions to guide the evaluation process: Key Questions to Ask 1. Business Needs and Objectives What are our primary goals for using a CRM? Examples: Managing customer relationships, […]
Unlock Your Business Potential: Why Every Small Business Should Be on Google Maps
For many small businesses today, visibility is the currency of growth. With the digital age upon us, the concept of visibility extends far beyond traditional advertising into the digital realm. One of the most effective tools for enhancing business visibility online is Google Maps. If you’re one of Broadstone Business Centre’s tenants who isn’t yet […]
Guarding Against Deception: How to Spot and Protect Yourself from Impersonation Scams
Scams where fraudsters impersonate trusted entities or individuals, often known as “impersonation scams,” can be particularly convincing and damaging. These scams leverage the trust people have in familiar entities like banks, tech companies, or even friends and family. Here are some of the most common types of impersonation scams and tips on how to protect […]